Subsequent to this expectation campaign, we created two initiatives interesting and fun for the fans that were of great importance for his growth in networks; the first was to promise fans a Twitcam with Jaime Kohen if the number of followers in Twitter would reach 11000, a figure that was achieved in less than 3 weeks, given the fact that James was only followed by approximately 9500 people. The second initiative was developing an auction on Twitter by naming the users of Facebook and Twitter for stations that know and use hash tag or label # UnaSonrisa in each publication. More than 13000 publications on Facebook and Twitter networks during the two weeks of the auction were registered, and in consequence the song "Una Sonrisa" was transmitted in various radio stations in the Mexican country.