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AR Blog - News

19


Dec
2011 

Jaime Kohen Success Story


The song “Una Sonrisa” is the third single, part of the musical production "Fotosintesis" by Mexican singer-songwriter Jaime Kohen. This song, like his former singles, resulted in the creation of a videoclip that we and the fans waited anxiously. To promote it on social networks, we develop a contest of expectation where all his fans would send a photo with their best smile. This initiative succeeded in collecting more than 300 photos. 

 Subsequent to this expectation campaign, we created two initiatives interesting and fun for the fans that were of great importance for his growth in networks; the first was to promise fans a Twitcam with Jaime Kohen if the number of followers in Twitter would reach 11000, a figure that was achieved in less than 3 weeks, given the fact that James was only followed by approximately 9500 people. The second initiative was developing an auction on Twitter by naming the users of Facebook and Twitter for stations that know and use hash tag or label # UnaSonrisa in each publication. More than 13000 publications on Facebook and Twitter networks during the two weeks of the auction were registered, and in consequence the song "Una Sonrisa" was transmitted in various radio stations in the Mexican country. 

During the month of expectation and launch of the video clip, Jaime Kohen networks increased by more than 8,000 fans in the two networks (Twitter and Facebook), a very significant figures for this young artist who since only until very recently performed as a musical artist. 

We invite you to see the fun and successful videoclip: “Una Sonrisa” of Jaime Kohen http://bit.ly/UnaSonrisaVO